Our team is here to help you create a winning campaign. Feel free to request case studies for further insight into our capabilities.
Crafting a strategy and moving quickly to implementation, Drumfire drives outcomes when you face urgent developments, catalysts, or deadlines. Drumfire has executed a range of domestic and international campaigns to pass legislation and advance policies championed by our clients. We also support clients facing litigation, competitor attacks, and marketplace challenges, as well as influence contract awards and forthcoming legislation and regulations early in the decision-making process. We eschew cookie-cutter programs taken by larger PR firms, and instead take a distinctive, surgical approach that can help you adapt to changes in the political or business landscape.
Too many organizations allow issues to manage them. It’s understandable given the ability of special interest groups, competitors, and activists to advance misleading concerns about our clients’ products, services, and reputations. Driving a counter-narrative among decision-makers is where we excel. This involves a combination of offense and defense: we can help you position yourself as “part of the solution,” while combatting misinformation that can affect your reputation and bottom line. Effective issues management isn’t just rapid response; it’s an ongoing function, and one we can help you institute.
When policymakers face decisions, they ask, “Who's for it and who's against it?” Our greatest strength is mobilizing highly credible and influential groups and individuals to weigh in in support of clients’ positions. We have the contacts, experience, technical skill, and creativity to identify, recruit, and deploy credible allies who care about your issue. These aren’t silent supporters; their advocacy is tangibly manifested in media placements, on TV, online, directly with legislators, at hearings, and at conferences, which is critical to raising the profile of your issue and persuading key decision-makers.
Our team consists of seasoned on-the-record, national spokespeople and senior news producers, so we can help you gain positive, targeted media coverage. We have a network of trusted reporters, bookers, and editors, as well as pundits whose commentary is featured in leading policy publications, Hill newspapers, and editorial pages of major dailies and online news outlets. We provide the full package: messaging, training, engagement, and placement to help you enhance your credibility and positioning on priority issues.
Drumfire is retained in times of scrutiny and tumult to help clients in a crisis and during the following reputational rebuilding process. We can provide your organization with discreet crisis management services, including counseling, strategy, scenario planning, training, and crisis plan development. With a background in politics and years on the front lines of high-stakes crises, Drumfire’s team provides battle-tested strategic and tactical guidance to help protect your reputation, minimize business disruptions, and shape a more favorable political and policy environment.
Drumfire amplifies your visibility and messaging through social media monitoring and engagement and the development of campaign websites, graphics, and videos. We can help you simplify complex ideas and issues visually, so that you can effectively reach stakeholders and decision-makers and mobilize action among your supporters.
Understand your organization’s opportunities, threats, and challenges
Evaluate your existing capabilities, materials, and activities
Research and analyze opportunities to advance a counter-narrative and campaign
Design a public affairs program – strategies and tactics – to support your marketplace and public policy objectives
Implement the campaign with content creation, media engagement, stakeholder mobilization, and digital advocacy
Evaluate quantitative and qualitative metrics and modify strategy and tactics to maximize results
Aaron Saunders
Founder and CEO
Kathryn Rodriguez
Vice President
Jennifer Suzara
Vice President
Meredith Kenny
Vice President
Rob Sawicki
Vice President
Stephen Schatz
Senior Vice President
Maureen Vogel
Director Of Digital Media